It's actually a soap. (http://www.drbronner.com/main.html) :-D It's like the Hippie Ubersoap - it smells like peppermint and you can wash your hair/your dishes/your(car|dog|self) with it, it's biodegradable. Chris and I were hypothesizing that it could possibly be used as a personal lubricant, but I don't know if I'd recommend that for the unexpecting masses.